Sign Shop Pricing Guide
“Am I charging enough?” is the most-asked question in every sign forum — and the least answered. This guide compiles the pricing that is published, shows how shops build their numbers, and feeds a live benchmark where you can see exactly where your prices sit.
What sign shops charge (published US ranges)
Compiled from supplier pricing guides, public shop menus, and industry forums. Treat these as the range the market talks about — not what any one market bears. Your region, your quality, and your customers set the real number.
| Product / service | Unit | Published range | Notes |
|---|---|---|---|
| Printed vinyl banner (13 oz) | per sq ft | $4 – $10 | $8 is the most-quoted middle |
| Cut vinyl graphics | per sq ft | $5 – $8 | plus design & install |
| Coroplast yard sign 18×24 (qty 1) | each | $10 – $20 | drops fast at qty 10 / 50 |
| Coroplast 4×8 (4mm) | each | $180 – $260 | $6 – $8 / sq ft |
| ACM / Dibond panel 3mm | per sq ft | $12 – $25 | printed & finished |
| Acrylic panel 1/4″ printed | per sq ft | $18 – $35 | standoff hardware extra |
| Magnetic vehicle signs | per pair | $40 – $199 | size & design dependent |
| Vehicle door lettering | per vehicle | $150 – $450 | cut vinyl, both doors |
| Partial vehicle wrap | per vehicle | $800 – $2,000 | coverage dependent |
| Full vehicle wrap | per vehicle | $2,500 – $3,500 | ≈ $10 / sq ft installed |
| Wrap design | flat | $250 – $500 | often credited on order |
| Shop labor / installation | per hour | $60 – $70 | single installer, ground level |
| Bucket truck / high work | per hour | $120 – $250 | truck + 2-person crew |
Ranges reflect commonly published US retail pricing as of mid-2026. Every one of them widens in the real world — which is the point of the benchmark below.
The Canada problem: nobody publishes Canadian numbers
Every range above is American. Canadian shops pay different material costs, different freight, and price in a different dollar — yet there is no published Canadian sign-pricing data at all. Shops guess from US forums and hope the exchange rate sorts it out.
Our benchmark survey segments the US and Canada separately, province and state included. As responses build, this page and the annual report will show real Canadian medians next to the US ones — the first free dataset of its kind.
Add your shop’s numbers (anonymous)How shops actually build a price
Cost-up, not vibes. Materials + production time + outsourced services, times markup. Most shops mark up total job cost 100–250% (i.e., charge 2–3.5× cost) — higher on small quick-turn work, lower on volume runs. If you don’t know your real cost per square foot, that’s the first fix: the free calculator does the math live.
Minimum charge. $50–$150 published. A $20 decal that eats 40 minutes of art time is a loss — the minimum exists so the smallest job still pays for its paperwork.
Rush premium. 25–50% is the commonly quoted band for “need it Friday.” Shops that don’t charge it just work weekends for free.
Quantity breaks. Yard signs are the classic: $15 each at qty 1 doesn’t mean $750 at qty 50 — shops publish breaks at 10 / 25 / 50 / 100 because setup dominates the first unit and vanishes by the fiftieth.
Know your margin as you quote. The shops that hold their prices in negotiations are the ones that can see cost, price, and margin on every line while they build the quote — that discipline (not courage) is the difference. It’s also what PrinterFlo shows by default.
What shops pay — and where they buy
Here’s the industry’s worst-kept secret: wholesale material pricing is dealer-gated. Grimco, Fellers, N. Glantz — real prices sit behind account logins, so a shop can’t easily tell if it’s overpaying for coroplast by 30%. The survey asks what shops pay for key sheets as well as what they charge — surveyed costs are data that exists nowhere else.
United States
- Grimco — national wholesale, ~55 locations (owns Midwest Sign)
- Fellers — wrap film specialists, ~65 locations
- N. Glantz & Son — full-line national wholesaler
- Montroy Sign & Graphic — east-coast full-line
- GSG / Wensco / Advantage — strong regional wholesalers
- SignWarehouse, USCutter — public pricing — useful cost baselines
Canada
- Grimco Canada — 6 locations coast to coast
- ND Graphics — Grimco-owned, own-brand media
- Spicers Canada — wide-format media & rigid substrates
- Piedmont Plastics — acrylic & rigid sheet (“Sign Grade” line)
- Laird Plastics / Johnston Industrial — plastics distribution, Toronto-rooted
The benchmark report will include a “where shops buy” chapter — which suppliers shops name as primary, by region.
The 2026 Sign Shop Pricing Benchmark
When 50 shops per country have answered, we publish the real numbers: medians and quartiles per product, by shop size, US and Canada side by side — free, methodology in the open. Take the survey and you’ll see your own percentile instantly today, and you’re first in line for the report.
Take the 3-minute surveyCommon pricing questions
How much do sign shops charge for banners in 2026?
Published US pricing puts printed 13 oz vinyl banners at $4–$10 per square foot, with $8/sq ft the most commonly quoted middle. A 3×6 ft banner (18 sq ft) typically retails for $90–$180 with hems and grommets. Quantity, finishing, and turnaround move the number.
What hourly rate do sign shops charge?
Published guides cluster shop labor and ground-level installation at $60–$70 per hour in the US. High work requiring a bucket truck typically bills $120–$250 per hour including the truck and a two-person crew. Many shops also set a minimum charge ($50–$150) so small jobs stay worth doing.
How much does a full vehicle wrap cost?
Most published US pricing lands full wraps at $2,500–$3,500 per standard vehicle — roughly $10 per square foot installed — plus $250–$500 for design. Partial wraps run $800–$2,000 depending on coverage. Vans, boxes, and rivet-heavy surfaces price higher.
Is there pricing data for Canadian sign shops?
Practically none is published — every widely cited number is US-based. Canadian shops face different material costs, freight, and exchange rates, so US numbers only translate loosely. That's exactly why our benchmark survey segments the US and Canada separately: it's building the first free Canadian dataset.
How should a sign shop set its prices?
Cost-up beats guessing: (materials + production time + outsourced services) × markup. Most shops mark up total job cost 100–250% (charging 2–3.5× cost), with higher markup on small quick jobs and lower on volume runs. Add a shop minimum, a rush premium (typically 25–50%), and quantity breaks — then compare your numbers against other shops to see what the market bears.